Unless there’s only one person who will be handling your social media efforts you need to set some guidelines in place. Now, by this I don’t mean you have to write a huge document that strangles any hint of spontaneity from your team. Quite the opposite. A corporate policy lets them know what they need to know to communicate the company message effectively, and what they should and should not do.
People are more comfortable knowing the rules
I’ve encountered staff on many occasions who were simply terrified of social media. Where to start? What to say? How to use the tools and would they get in trouble? A little guidance and training and they were just fine. Use your social media engagement policy as a way to show them the ropes and give them models to follow. Janet Fouts July 2009